About

A creative leader with proven success in print and digital design, I drive impactful promotional campaigns with an entrepreneurial mindset. Known for building strong partnerships, I excel at leading multi-faceted teams across corporate and independent ventures.

I collaborate effectively with stakeholders at all levels, steering cross-departmental initiatives to exceed business objectives. As a trusted advisor, I transform strategic vision into measurable results.

Experience

Creative Director

Informa Tech
2016 – Present

Lead a creative department of 6 designers and video producers, supported by 5+ freelancers, to deliver branding and marketing for global B2B and B2C Cybersecurity, Gaming, IT, and Communication events and media brands.
Restructured the creative department by implementing a project management system with integrated reporting, defined individual roles and workflows, and improved transparency through digital onboarding modules and intranet resource pages.
Develop and execute annual or bi-annual creative strategies for 12+ brands, leading kick-offs, creating mood boards, establishing timelines, and building visual brand guidelines and asset libraries for distribution via a centralized web portal.
Oversee and ensure brand consistency and quality across 1,000+ annual projects, including websites, email campaigns, digital and social ads, videos, print materials, reports, signage, white papers, and templates.
Manage communication and alignment with 100+ stakeholders across departments and regions.
Mentor junior team members through regular one-on-one meetings focused on project feedback, skill development, and goal setting.
Deliver hands-on creative work across print, digital, environmental, and web mediums to support project demands.
Administer the department’s $150,000 annual budget, covering freelancer support, stock assets, software, travel, and equipment.
Lead recruitment by posting job openings, reviewing candidates, and hiring staff and freelance creatives.

Art Director

Self Employed
2014 – 2016

Managed full project lifecycle from client consultation and budgeting to design execution and final delivery.
Provided branding and campaign design for clients such as Riggs Distributions (Sub-Zero Wolf), Grifols Biotech, and local political candidates.
Delivered graphic, web, and illustration design for real estate clients including Shea Homes and Toll Brothers.
Contributed to packaging design and production for consumer brands such as Its-It Ice Cream, Truwhip, and San-J sauces.
Redesigned websites for responsive performance Gauger + Associates agency clients.

Art Director

City Experiences by Hornblower
2008 – 2014

Led creative for an in-house marketing team, supporting a diverse portfolio including public/private cruises, national park concessions (Alcatraz and Statue of Liberty), and hospitality services.
Oversaw project intake, coordinated with sales and marketing teams, and managed external creative resources (freelance design, video, copywriting).
Directed ideation sessions and presented campaign concepts to stakeholders, guiding projects from concept to execution.
Produced a wide range of marketing materials including print/digital ads, websites, signage, animations, and architectural renderings.
Contributed to major business growth by developing brand concepts and materials for successful multi-million-dollar concession bids (e.g., Niagara Falls).
Improved team efficiency and output by implementing new workflows, self-serve design templates, and process documentation.

Sr Graphic Designer

Pure Red Advertising
2006 – 2008

Led creative initiatives for Safeway’s non-perishable and pharmacy divisions within an external agency environment.
Managed a team of 16 employees and freelancers, producing in-store signage, promotional materials, and weekly ad inserts.
Art directed product photoshoots and collaborated closely with clients through daily meetings.
Improved turnaround and accuracy of product sales inserts by assembling and managing a dedicated 24-hour design team.