Resume

I am a creative leader with an entrepreneurial spirit and tested experience across digital and print design as well as impactful promotional campaigns. I am known as an amicable and talented business partner with a wealth of experience steering multi-faceted, fast-paced departments across both corporate settings, singular ventures, and projects. I am highly adept at collaborating with senior stakeholders to drive project alignment against corporate initiatives. You will see that I liaise with core business units and lead cross-departmentally to surpass all outcomes while meeting various organizational objectives. I am especially good at fostering and fortifying business relations with all staff of all levels as well as external vendors. I am widely considered a trusted advisor who transforms strategic planning into actionable initiatives with real results.

Creative Director

Informa Tech
San Francisco, CA
Dec 2016 – Present

• Drive and manage creative vision for Informa’s Tech markets that connects B2B and B2C professionals through research, training, events, and media.
  
• Transform in-house creative service team into agile group of experts by defining roles and responsibilities for a growing and changing business.
  
• Develop clear brand identities and style guides to ensure distinction between brands and consistency across all channels for a global market.
  
• Construct strategic and budget conscious solutions for project management, workflow, and communication to improve quality and efficiency of marketing deliverables.
  
• Identify and eliminate loopholes in the process of connected departments to reduce redundancy and elevate the success of the creative solutions.
  
• Manage constant flux of business needs by managing external support for design, web, and video.
  
• Hire and mentor staff for success in a multifaceted global organization.

Self Employed

San Francisco, CA
Apr 2014 – Dec 16

• Led clients through creative development regarding various hands-on projects, including brand consultation, campaigns, promotions, as well as graphic and web design.
  
• Organized delivery of timely and high-quality media that exceeded client expectations while meticulously aligning with industry best practices.
  
• Primary point of contact for diverse clientele, ranging from architects and designers, to politicians and food manufacturers.
  
• Liaised between designers and web developers at local agency, spearheading all technical communication.

Art Director

Hornblower Cruises
San Francisco, CA
Apr 2008 – Jan 2014

• Developed, launched and maintained creative direction of a variety of brands.
• Oversaw campaigns and brand identities, including supporting ads, brochures, direct mailers, web sites, landing pages and email promotional strategies.
• Designed new business bids and potential marketing materials that helped the company win new business including the Niagara Falls Cruises Tours.
• Introduced new processes and procedures to streamline work flow while supervising and training junior team members.
• Enhanced performance, project transparency, and quality three-fold by recalibrating project flow and organization.
• Appraised and planned annual departmental budgets to ensure optimal operation and targets were met or exceeded.
• Selected and trained junior staff, transforming new employees into self-sufficient and successful designers across fast paced and challenging environments.
• Collaborated with marketing and design teams on new business proposals, including winning proposal for Niagara Falls Cruises Tours account.

Senior Graphic Designer

GA Communications
San Francisco Bay Area
Jan 2006 – Apr 2008

• Drove creative team, including up to 16 designers for nonperishable product divisions at Safeway.
  
• Successfully revitalized multi-market product sales inserts across four month time span.
• Created and presented solutions to clients, directed creative strategies and executed artistic direction of photoshoots.

Self Employed

Michigan, Jul 2003 – Dec 2005

Graphic Designer

Biggs-Gilmore, Michigan, May 2002 – Jun 2003

Graphic Designer

Copper Advertising, Michigan, Jun 2000 – Mar 2003

Visual Communications

Ferris State University, 1996-2000

Printing Technology

Ferris State University, 1995-1996